Looking to
garner more interest in the club from abroad he is now taking to the South
American markets, starting with Bolivia . Tan believes that this extra
support, should he be able to gather it for his club, will give the impetus
required to win immediate promotion back to the Premier League and then stay
there.
The Bovine Blues: How Cardiff could be looking next season
In Bolivia , they believe that the colour pink,
along with cows and circular shapes, bring good fortune and prosperity and Tan
has unveiled his plans to tap in to this with a new kit for the 2014-15 season.
A Cardiff spokesperson spoke to us regarding
the announcement:
“Obviously
Vincent and everyone at Cardiff are disappointed at relegation this
season but now it’s about looking forward and planning how we bounce back from
it. This new kit design is the first step on that journey. Beyond how good it
looks, we believe this will give us the edge both on the pitch in terms of
making the team play better but also off it, where we are sure fans will flock
to purchase their own replica shirt.”
The club
have also announced that they are opening up a Cardiff City megastore in Bolivian capital La Paz to cope with the expected increase
in demand in the region.