NORTHAMPTON TOWN SET TO RENAME CLUB IN BID TO TURN AROUND FORTUNES

Following a disappointing campaign last season which saw the club narrowly escape relegation from the Football League, executives at Northampton Town have been hard at work planning strategies to improve the club’s fortunes on the pitch.

After months of brainstorming and the hiring of several smarmy looking people in suits, the club have finally come to a decision on how to proceed ahead of the 2014/15 season and will change the club’s name to Yeshampton Town.

It is believed that officials at Northampton considered their current name to carry too many negative connotations and a lack of can-do attitude; projecting an image of a club that did not believe it could achieve and said so itself in its name.

A spokesperson for Northampton Town told TIF News Desk of the club’s reasoning:

“What do you think of when you hear the word Northampton? It immediately makes you think ‘no’ and that’s the kind of negative feeling we want to get rid of in favour of something more positive. Yeshampton conjures up the belief, it says to anybody facing us that this is a club that does things and is going places.”

Many fans were initially against the proposal but have come round to the idea.

“Your knee-jerk reaction is to say no to this change but then you realise the reason for that is because it’s become engrained in to our mentality after all these years of being Northampton” said Simon Peacock, a Northampton fan.

“The more you consider Yeshampton you come to see how positively it will reflect on the team. ‘Will Yeshampton win the next game? Yes’ it just feels right, you know? I really believe now that we will have a great season."